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BUSINESS & MARKETING STRATEGY

Expert Guidance on Deploying Data-Driven Strategies to Build the Strongest Relationships with the Most Important People

DATA STRATEGY, PRODUCTS, AND SERVICES

World-Class Consumer Data, Business Data, and Online/Offline Identity Made Easy

OMNI-CHANNEL MARKETING STRATEGY AND EXECUTION

Delivering Your Best Business Outcomes More Efficiently

PRODUCTS AND SERVICES

Ingenuity  ·  Expert Guidance  ·   Transformational Results

BUSINESS & MARKETING STRATEGY

  • Building the strongest relationships with the most important people through data-driven strategies

  • Board and investor strategies and presentations

  • Strategic roadmaps and organizational design

  • Market segmentation and identification of new market opportunities

  • Identifying high-value segments and optimal ways to engage individuals

  • Optimizing your data, analytic, CRM, and marketing technology investments

  • CDO frameworks to elevate and protect data-driven enterprises

  • Transforming old business models to networked-platform business models

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DATA STRATEGY, PRODUCTS, AND SERVICES

  • World-class consumer data, business data, and online/offline identity made easy

  • Better, faster, cheaper access to hundreds of data sources and thousands of variables to know the who, what, where, why, and how of consumers and businesses

  • Customer data hygiene, processing, and appends

  • Data evaluation and performance/price optimization of assets

  • Prospect and customer databases

  • Expanding your addressable universe

  • Identity graph data and linking services

OMNI-CHANNEL MARKETING STRATEGY AND EXECUTION

  • Delivering your best business outcomes more efficiently

  • High-performing, people-based marketing design for outbound and inbound channels

  • Audience insights, modeling, and segmentation

  • Onboarding your offline audience for digital targeting on computer, mobile, and TV devices

  • Channel optimization and annual contact strategies using multivariate design

  • Turnkey agency services, including planning, audience creation and deployment, media buys, reporting, and ongoing optimization

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