BUSINESS & MARKETING STRATEGY

Expert Guidance on Deploying Data-Driven Strategies to Build the Strongest Relationships with the Most Important People

DATA STRATEGY, PRODUCTS, AND SERVICES

World-Class Consumer Data, Business Data, and Online/Offline Identity Made Easy

OMNI-CHANNEL MARKETING STRATEGY AND EXECUTION

Delivering Your Best Business Outcomes More Efficiently

PRODUCTS AND SERVICES

Ingenuity · Expert Guidance · Transformational Results

BUSINESS & MARKETING STRATEGY

Building the strongest relationships with the most important people through data-driven strategies
Board and investor strategies and presentations
Strategic roadmaps and organizational design
Market segmentation and identification of new market opportunities
Identifying high-value segments and optimal ways to engage individuals
Optimizing your data, analytic, and marketing technology investments
Chief Data Officer frameworks to elevate results and governance of data-driven enterprises
Transforming old business models to networked-platform business models

World-class consumer data, business data, and online/offline identity made easy
Better, faster, cheaper access to hundreds of data sources and thousands of variables to know the who, what, where, why, and how of consumers and businesses
Customer data hygiene, processing, and appends
Data evaluation and performance/price optimization of assets
Prospect and customer databases
Expanding your addressable universe
Identity graph data and linking services

Delivering your best business outcomes more efficiently
High-performing, people-based marketing design for outbound and inbound channels
Audience insights, modeling, and segmentation
Onboarding your offline audience for digital targeting on computer, mobile, and TV devices
Channel optimization and annual contact strategies using multivariate design
Turnkey agency services, including planning, audience creation and deployment, media buys, reporting, and ongoing optimization